Corporate Events & News
Affinité kicks off its first roadshow in Asia
Montréal, Québec, Canada
Affinité Instruments (Montreal, QC, Canada) has just successfully completed its end-of-year joint roadshow with its Asian distributors: Best Sciences & Technology (Beijing, China), Techu Scientific (Tianjin), and Ing-Jing Precise Industrial (Taipei). The roadshow represented Affinité Instruments’ first organized effort to introduce the benefits of the portable P4SPR™ to life science researchers in Asia. Led by the Affiniteam CEO Dr. Ludovic Live and co-founder Prof. Jean-François Masson, the roadtrip spanned over 5 cities during a two-week period. The Affiniteam was accompanied by sales partners to visit, perform demonstration, and give seminars to various research groups. Highlights from the roadtrip include:
Last-minute demo in a hotel room for an out-of-town researcher in Xi’an
First Visit to Taipei 101
Direct comparison of P4SPR™ to a larger SPR system by researchers in an university hospital in Taiwan
Our CEO Dr. Live in a lively discussion with researchers from Beijing University
A seminar by Prof Masson to Tsinghua University organized by Best Sciences & Technology
A visit to the famous Chinese Academy of Sciences organized by Techu Scientific
Affinité Instruments plans to organize more roadshows in the future to be closer to its sales partners as well as researchers around the world. These activities are vital to Affinité Instruments’ business development strategy to expand sales across the globe as well as develop new SPR applications.
About Affinité Instruments
Founded by Professor Masson and Professor Pelletier from the Université de Montréal, Affinité Instruments is a MedTech startup offering innovative biosensing solutions in life sciences based on surface plasmon resonance (SPR). We have successfully developed a portable SPR platform based on the complex and costly SPR instrumentation used in the pharmaceutical industry. Our first product P4SPR™ offers portability and modularity to bridge a gap between the need to simplify the assay development workflow and difficulty in accessing centralized SPR instrumentation. Affinité Instruments’ vision is to expand the applications of this reliable SPR technology into the area of point-of-care diagnostics and real-time monitoring in personalized medicines.