Affinité kicks off its first roadshow in Asia
December 27, 2019
Affinité Instruments (Montreal, QC, Canada) has just successfully completed its end-of-year joint roadshow with its Asian distributors: Best Sciences & Technology (Beijing, China), Techu Scientific (Tianjin), and Ing-Jing Precise Industrial (Taipei). The roadshow represented Affinité Instruments’ first organized effort to introduce the benefits of the portable P4SPR™ to life science researchers in Asia. Led by the Affiniteam CEO Dr. Ludovic Live and co-founder Prof. Jean-François Masson, the roadtrip spanned over 5 cities during a two-week period. The Affiniteam was accompanied by sales partners to visit, perform demonstration, and give seminars to various research groups. Highlights from the roadtrip include:
Figure 3: Direct comparison of P4SPR™ to a larger SPR system by researchers in an university hospital in Taiwan
Figure 4: Our CEO Dr. Live in a lively discussion with researchers from Beijing University
Figure 5: A seminar by Prof Masson to Tsinghua University organized by Best Sciences & Technology
Figure 6: A visit to the famous Chinese Academy of Science organized by Tech Scientific
Affinité Instruments plans to organize more roadshows in the future to be closer to its sales partners as well as researchers around the world. These activities are vital to Affinité Instruments’ business development strategy to expand sales across the globe as well as develop new SPR applications.